Art of Retail

Brittany Ainslie is the Chief Merchandising Officer at SAYN, where she’s redefining luxury beauty for the digital age. After nearly a decade leading merchandising at iconic fashion houses like Louis Vuitton, David Yurman, and Christian Dior, Brittany made a bold leap—from high fashion to high-performance beauty.

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At SAYN, she has traded retail floors for algorithm-driven eCommerce, helping beauty brands scale their presence on Amazon and other marketplaces. She leads strategy for onboarding and optimizing top-tier clients in the 3P space, while also helping digital-first beauty brands make the leap into brick-and-mortar retail. Her work has directly contributed to SAYN’s rapid growth, with marquee client wins and category-defining merchandising strategies.

Whether it’s curating timeless fashion or translating luxury into clicks and carts, Brittany brings a rare mix of taste, tenacity, and tactical expertise that’s shaping the future of beauty commerce.

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